decorations & apparel
Interior design and decorations
BlackWidow
In 2019, BlackWidow, a private training studio in Rome, embarked on its journey, and I was entrusted with developing its strategic communications and marketing plan from the outset. This involved extensive user research, alongside tasks such as benchmarking and SWOT analysis to ensure a comprehensive approach.
I took charge of conceptualizing the studio’s vision and translating it into reality through the comprehensive interior design process. This included crafting the logo, corporate image, and interior design, ensuring a unique and visually captivating brand identity. Additionally, I initiated the studio’s social media channels, leveraging them as effective tools for promoting the new venture.
Today, BlackWidow operates at full capacity, standing as one of the most sought-after destinations in Rome, with its Instagram presence serving as a testament to its popularity and success.
Apparel and gadgets
I also created a range of branded merchandise, including t-shirts and water bottles, very popular with their clientele.
Apparel and gadgets
R-Evolution
R-Evolution stands as a prestigious private studio renowned for its comprehensive services encompassing private training, osteopathy, physiotherapy, and dietary guidance.
I lead the conceptualization of their entire visual identity, ensuring consistency across all touchpoints.
This includes the design of exclusive t-shirts and rubber training bracelets, which serve as personalized tokens given to customers upon purchasing services from the studio.
Event decorations and collaterals
Sistina
Sistina was a collaborative event organized by Italy and France to promote them as a unified travel destination.
Each region in both countries was represented by a distinct color while maintaining a consistent design throughout.
In addition to event decorations, I designed the event brochure along with various other collaterals.
Design across various touchpoints
Alli by Itadilux
The Alli Event was conceived to serve Italian luxury travel professionals, offering a platform for presenting their premier offerings to top international buyers. Before initiating the design process, I conducted thorough user research and developed various design and marketing studies (see case study).
In managing the event’s visual identity, I crafted a comprehensive style guide capturing the essence of luxury travel. This included designing wireframes for the website and producing brochures for editions hosted in Venice and Rome. Additionally, I created various marketing materials, advertisements, and collaterals to complement the event’s objectives.
